The Perfect Gift for Chinese Tourists
Bilingual storybook + online learning — the ultimate memory of Australia.
Chinese tourists are looking for souvenirs that go beyond the ordinary — meaningful gifts they can share with their families.
This bilingual storybook, paired with an interactive companion website, delivers exactly that by combining adventure, culture and Australia’s unique wildlife. Easy to merchandise with a compact counter display, it’s a high-value souvenir that attracts attention and drives sales.
The Opportunity
In 2025, over 1 million visitors from China are expected to arrive in Australia. This number is forecast to grow to 1.89 million in 2028. This would see China account for 16% of total arrivals, or 1 in 6 international arrivals to Australia. (Source: Tourism Research Australia)
Buying souvenirs and gifts is a major activity of Chinese Tourists. While health, pharmaceutical and apparel products are popular, there’s a gap in the market: bilingual, educational and fun souvenirs that families can take home to their children.
That’s where Mystery of the Great Southern Treasure comes in.
The Book: Mystery of the Great Southern Treasure
Created by the team at G’day Friends, this beautifully illustrated story takes readers on an adventure through Australia’s southern landscapes. Blending history, imagination, and mystery, the book introduces children and families to Australia’s unique wildlife and cultural heritage.
Written in both English and Mandarin, it’s the perfect gift for Chinese families who value education and storytelling.
The Companion Website
To make the experience even richer, the book links to a dedicated website featuring:
- Videos and learning resources about the 16 animals in the story.
- Guidance on where visitors can find these animals in Australia.
- Audio in three languages – English, Mandarin, and Cantonese.
This creates an engaging and educational souvenir that lasts long after the holiday ends.
Why Stock This Book?
